Web design
Web Design And Development In Abu Dhabi
Your website is the one brand asset every buyer will visit alone, without a salesperson present, usually while comparing you against two competitors in adjacent tabs.
Research published in Behaviour and Information Technology found that visitors form a visual judgement of a page in about fifty milliseconds. Whatever they conclude in that moment determines whether they read your offer at all.
What The Website Does For Revenue
That fifty millisecond finding matters commercially because the judgement forms before any content has been processed. A site that looks improvised makes every claim on it less believable, including the true ones.
It compounds with trust. Edelman found that 88% of buyers rank trust in the brand as a critical purchase factor, and for most companies the website is where that view is formed. A site that loads quickly, reads clearly and looks like it belongs to a serious organisation does measurable commercial work: it holds attention long enough for the offer to land, it removes the doubt that would otherwise need a phone call to resolve, and it produces enquiries from people who have already convinced themselves.
for a visitor to form a visual judgement of a page
Source: Behaviour and Information Technology
What We Deliver
- Strategy and structure. What the site is for, who it serves, and what each page has to achieve.
- Design. Built on your identity, rather than on a template that fights it.
- Copy. Written by our writers in Arabic and English, rather than left as a client task that delays launch by two months.
- UX writing. Navigation, forms, empty states, error messages and onboarding, written rather than improvised at build time.
- Build. WordPress where your team needs to edit it themselves, custom built where performance and control matter more.
- Arabic and right to left done properly. Layouts designed rather than mirrored, with typography that works in both scripts.
- Performance and technical SEO. Fast loading, clean structure, schema markup and correct metadata.
- Handover and support. Training so your team can run it, and support for when you would rather we did.
Copy Written By A Native English Speaker
Most websites in this market are designed well and written adequately. The copy is produced either by someone for whom English is a second or third language, or by the client at the last minute, and it reads that way to precisely the audience you were trying to impress.
Our website and landing page copy is written by Caetano Laprebendere, a New York born conversion copywriter and UX writer who has written product and marketing copy for Zendesk, Webflow, Aeroflot and Yandex. Every headline, section and call to action has a job to do. The Arabic is written natively by our Arabic side, so neither language is a weaker copy of the other.
Bilingual Sites Built Right To Left From The Start
An Arabic version added later is almost always a mirrored English site with the text swapped, and it reads that way. Line breaks fall awkwardly, the typography sits a size too small, and navigation patterns that felt natural in English feel borrowed.
We design both directions from the beginning, with hreflang implemented correctly so search engines serve the right version to the right audience.
One Team From Brand To Browser
A website is where every other part of your brand has to appear at once. The identity, the voice, the photography, the video and the messaging all land on the same page, and they are usually supplied by different companies on different timelines, which is why so many launch dates slip.
When one studio holds all of it, the copy is written to the voice we set, the film is already cut for the header, and the launch date survives contact with reality.
Questions
Frequently Asked Questions
A brochure site typically runs six to ten weeks. A larger bilingual site with custom functionality takes longer. Content readiness is usually the variable, which is why we write it rather than waiting for it.
WordPress if your team needs to publish and edit frequently without a developer. Custom if performance, unusual functionality or tight design control matter more. We will recommend honestly rather than by preference.
Yes, designed right to left rather than mirrored, with correct hreflang implementation so the right version is served and indexed.
We build the technical foundation properly: structure, speed, schema, metadata and clean URLs. Ongoing content and search strategy can be added as part of a retainer.
Yes. We audit what is currently converting before redesigning, so that improvements are not accidentally designed out.
Yes, on WordPress builds, and we train your team on handover. On custom builds we agree in advance which sections you need to control.
Send Us Your URL
We will tell you what the site is currently communicating, where it is losing people, and what it should be doing instead.
Request a site review