Social media
Social Media Management In Abu Dhabi, In Arabic And English
Social is where your brand is judged most frequently and controlled least well. It produces more output than any other channel and receives the least oversight, which is why it is usually the first place a brand starts to come apart.
We run channels that sound like your company every day of the year, rather than only during campaign weeks.
What Social Media Does For Your Business
Social is where prospective clients check whether you are real, whether you are active, and whether the impression your website gave them holds up. For a business selling to other businesses in this region, it is increasingly where the shortlist is quietly narrowed before anyone makes contact.
Consistent, credible channels support the sales conversation by removing doubt before it forms. They protect reputation by ensuring that what a stranger finds matches what your proposal claimed. And they build a compounding asset, because an audience that has followed the company for two years is considerably cheaper to sell to than one being reached for the first time.
Why Arabic Is A Growth Channel, Not A Translation Task
RWS research found that more than four in five consumers will not buy from a brand that does not offer support in their own language, and that 89% believe they should be able to reach a company online in the language they prefer.
In this region, running English only channels with occasional translated captions is not bilingual communication. It is English with a courtesy gesture attached, and the audience it was meant for reads it exactly that way.
We write natively in both languages, with different posts where the audiences genuinely differ rather than one post pushed through a translator. That is the difference between having an Arabic audience and having Arabic captions.
consumers will not buy from a brand that does not offer support in their own language
Source: RWS
What We Deliver
- Channel strategy. Which platforms deserve your effort, what each one is for, and what success looks like on it.
- Always on content. Monthly calendars, produced and scheduled, in both languages.
- Design and video for social. Produced in house, on brand, in the formats each platform actually rewards.
- Community management. Replies, moderation and escalation, in the language the customer used.
- Paid support. Amplifying what has earned it and stopping what has not.
- Monthly reporting. What moved, what did not, and what we are changing as a result.
Content That Already Knows The Brand
Most social agencies are handed a logo and a colour palette and left to invent the rest. So they invent a tone of voice, a photographic style and a set of layout rules, none of which match what your other suppliers invented separately. Lucidpress research found 81% of companies ship off brand content, and this is the most common way it happens.
Our social team works from guidelines this studio wrote, with video from our own production, and copy from our own writers. Nothing is being interpreted second hand, which is why the channels look like the brand rather than like an interpretation of it.
Questions
Frequently Asked Questions
It depends entirely on who you sell to. Enterprise and government audiences here are reachable on LinkedIn and increasingly on X. Consumer brands live on Instagram and TikTok. We would rather run two channels properly than six inadequately.
Original. Translated social reads as translated, and the audience it is intended for notices immediately.
Yes. Paid performs best when it amplifies content that has already proven itself organically, so we run the two together.
Yes. We audit what is there, keep what is working, and rebuild what is not.
It scales with channel count, languages and content volume. Retainers are monthly and scoped in advance, so there are no unexpected line items.
By what the business needs, agreed before we start. That might be enquiry volume, audience quality, share of voice against named competitors, or recruitment applications. Follower counts are the least useful number available and we do not lead with them.
Send Us Your Channels
We will audit them and tell you what is working, what is drifting, and what we would change first.
Request a channel audit