Logo design
Logo Design In Abu Dhabi, In Arabic And English
A logo is the smallest thing you will ever commission and the one you will look at most. It goes on the building, the tender document, the invoice, the uniform and the app icon, and it has to hold at every one of those sizes without being redrawn each time.
You can buy a logo in this city for a few hundred dirhams and have it by tomorrow morning. Whether that turns out to be inexpensive depends entirely on what happens over the following eighteen months.
Why The Cheapest Logo Is Usually The Most Expensive
A mark delivered as a single file, with no system around it and no rules for its use, creates work rather than concluding it. Within a year somebody has stretched it to fit a banner, somebody else has recoloured it for a slide, the Arabic version has been set in a typeface nobody chose, and every new piece of collateral becomes a fresh argument about what is correct.
Lucidpress research found that 81% of companies ship off brand content, and that companies presenting a consistent brand report revenue lifts of up to 33%. The mark itself is not the asset. The system around it is the asset, and a logo sold without one has quietly transferred that job to you.
We draw logos as systems. What you receive works at sixteen pixels and on the side of a building, and it arrives with the rules that keep it that way.
more revenue earned by consistent brands than inconsistent ones
Source: Lucidpress
Arabic And English Marks, Drawn Together
This is where most logo work in the region falls down. The English mark is designed, presented and approved first, and an Arabic version is produced afterwards by tracing the Latin letterforms into Arabic shapes so that the two appear related.
The result is an Arabic mark whose proportions belong to another script, and Arabic readers recognise it immediately. Arabic has its own rhythm, its own relationship between horizontal flow and vertical stress, and its own logic about where weight falls.
We treat both scripts as a single problem from the first sketch. The Arabic mark is designed rather than adapted, and the two sit as equals in every lockup, with neither reading as a translation of the other.
What We Deliver
- Primary logo, in Arabic and English, developed together as one system.
- Secondary marks. Monogram, icon and reduced versions for small sizes, favicons and application use.
- Complete lockup set. Horizontal, stacked, bilingual and single language, each with its clear space rules.
- Colour, monochrome and reversed versions, tested against the backgrounds you will actually use.
- Every file format your team, your printers and your fabricators will ask for.
- Usage rules. Minimum sizes, permitted backgrounds, and the specific things that must not be done to the mark.
- An optional next step. The full identity system and brand guidelines built around it.
Marks That Have Survived Real Approval Chains
Fourteen years of identity work for government and enterprise clients across the UAE and the GCC, including ADNOC, Etihad Rail, ENEC and M42. In those organisations a logo passes through brand, legal, procurement and leadership before the public ever sees it.
That is a different discipline from designing something that photographs well in a portfolio. It produces marks that are reproducible, defensible and free of the problems that otherwise surface at the worst possible moment, which is usually the week before launch.
When A Logo Is Not What You Need
Sometimes it genuinely is. A new venture with a clear position and a modest budget should buy a good logo and get on with trading.
But if the underlying problem is that your market cannot describe what you do, a new mark will not solve it, and we will say so rather than take the project. That is a positioning problem, and the logo you commission afterwards will be a better one for having addressed it first.
Designed By People Who Know Where It Has To Go
A logo has to survive contact with everything that comes after it: the website header, the social avatar, the film title sequence, the annual report cover, the exhibition stand.
Most logo designers never see any of those, because a different supplier produces each one. We produce all of them. So the mark is drawn by people who already know exactly where it has to work, and if you later want the website, the channels or the campaign film, they are built by the studio that drew it rather than by strangers interpreting a document.
Questions
Frequently Asked Questions
Anything from a few hundred dirhams to a substantial project, and the size of that range tells you the work is not the same thing at both ends. We scope and fix a price once we understand what the mark has to do, how many languages it works in, and what it has to appear on. If the budget is limited, say so early and we will tell you honestly whether we are the right studio.
Typically three to five weeks for a bilingual mark with a complete lockup set. Faster is possible. Faster than about two weeks usually means skipping the exploration that makes a mark worth keeping.
Yes, as a design discipline rather than a translation step. The Arabic mark is built from Arabic letterforms rather than traced from the Latin one.
Vector masters in AI, EPS, SVG and PDF, plus PNG and JPG in the sizes your team uses, organised so nobody has to ask which file to send the printer.
Yes. Full ownership and all rights transfer to you on final payment, confirmed in writing.
Often that is the better option. If your mark carries recognition worth keeping, discarding it is expensive. We establish what has equity before proposing to change anything.
If more than two people will ever use the logo, yes. Guidelines are what stop a good mark drifting into an inconsistent one.
Show Us What You Have
Send your current logo, or a description of the business if there is not one yet. You will get an honest view of what it needs and what it would cost, within 24 hours.
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