Content and PR
Content And PR In Abu Dhabi, In Arabic And English
Words are where brand consistency breaks first. A visual system is easy to police because any deviation is visible. Language drifts quietly, one press release and one presentation at a time, until the company sounds like four different organisations depending on who happened to be writing.
We write everything your brand says, and we make it sound like one company.
What Consistent Communication Does For The Business
Lucidpress research found that consistent brands report revenue lifts of up to 33%, and that 81% of companies ship off brand content. Almost all of that off brand content is words, because nobody documented the voice in a way a busy person could follow at short notice.
The effect compounds across languages. RWS found that more than four in five consumers will not buy from a brand that does not speak their language, which in this market means your Arabic communications cannot read as a translation of a decision made in English.
For sales, clear writing shortens the distance between what you offer and what a buyer understands you to offer. For reputation, a company that says the same thing to journalists, regulators, clients and staff is a company that appears to know what it is. And for how the business runs, a documented voice means your team stops rewriting the same paragraph in four different ways.
of companies ship off brand content
Source: Lucidpress
What We Deliver
- Brand voice and copy guidelines. How the company sounds, with real examples, in both languages.
- Website and campaign copy. Written to persuade rather than to fill a layout.
- Executive and leadership communications. Speeches, LinkedIn presence, internal messaging and board level narrative.
- Reports and presentations. Annual reports, investor material and the presentation systems that carry them.
- Media relations. Press releases, media lists, pitching, and relationships with the outlets that matter in this market.
- Thought leadership. Positioning your leadership as worth listening to, with a plan behind it.
- Native English copy for international markets. Landing pages, campaign copy and product narrative written for English speaking audiences, particularly the United States, by a native speaker rather than translated into English.
- Crisis communications. Preparation beforehand, and steadiness during.
Who Writes It
Our communications lead brings sixteen years building and protecting reputations across the Gulf, in Arabic and English, with the editorial instincts of a former journalist behind it. That work spans government, enterprise technology, luxury hospitality and cultural diplomacy.
English language copy for international audiences is written by Caetano Laprebendere, a New York born copywriter and UX writer who has written for Zendesk, Webflow, Aeroflot and Yandex. Between them, neither language is the weaker one.
Communications That Match The Strategy
Because our writers work inside the studio that set your positioning, the press release argues the position the strategy chose, and the quote inside it sounds like the brand voice we wrote.
That is considerably harder to achieve when the PR firm and the brand agency have never spoken to each other, which is the arrangement most companies are working with without quite realising it.
Questions
Frequently Asked Questions
We write in Arabic. Translated corporate Arabic is recognisable at a glance, and it undermines the credibility of the audience it was written for.
Yes, and many clients start here. It works better when we also hold the voice and the positioning, but it is not a condition.
Yes, across regional and international outlets covering this market, built over sixteen years rather than bought from a database.
It works when a specific executive holds a specific view worth hearing and commits to it consistently. It achieves nothing when it is generic commentary published occasionally. We will tell you honestly which of the two you have.
Yes, and the preparation matters more than the response. The organisations that come through cleanly are the ones that decided who says what before anything happened.
By coverage in outlets your buyers actually read, by share of voice against named competitors, and by whether the messages you chose are the ones being repeated. Volume of mentions on its own tells you very little.
Does Your Company Sound Like One Company
Send us your last three announcements in both languages. We will show you where the voice is drifting and what it is costing.
Start a conversation